Properly implemented, face-to-face direct marketing is the most cost effective way of recruiting customer acquisitions. Furthermore, clients are not charged for simple word of mouth promotional activity automatically conducted through direct marketing – only for secured long term customers. Therefore one of the biggest aspects for any client is the return on investment. This is often guaranteed with other forms of advertising and is hard to monitor or reward.
Direct marketing combines the information of a scripted advertisement with the reassurance of a word-of-mouth recommendation. We commonly refer to this as "community marketing".
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